I'll give you everything you need to launch your brand and actually run with it.

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Why Strategy and Design Belong Together

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Most brands start with how things look. That’s usually where things start to fall apart.

Strategy makes your brand make sense. Design is what brings it to life.

When they’re built together — your brand doesn’t just look good.

It actually works.

Let’s figure it out

NOT SURE WHERE TO START?

Whether you need clarity, a full identity, or something to get started — there’s a way to do this properly.

Click on where you are at right now…

“I don’t think my brand is right yet”

“I’m ready to do this properly”

“I have no idea what I’m doing - HELP!”

How we work together

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We get clear

We start with a conversation — where you’re at, what’s not working, and what you actually need.

Then we figure out what your brand really is — what it stands for, who it’s for and how it should show up.

This is where everything starts to click.

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We build it properly

Once that’s clear, we turn it into something real.

Whether that’s direction or a full identity, everything is built from the same thinking — so it actually fits and holds together.

No guessing. No patching things together later.

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You actually use it

You leave with more than just files. Not just ideas.

Something you can actually use — confidently, consistently, without second-guessing it.

A brand that feels right, and stays that way.

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Your Brand, Clear

For when you’re done guessing and ready to figure it out properly.

You’ve got ideas. Maybe even visuals. But something’s not quite clicking — and you can feel it.

This is where we stop circling, stop second-guessing, and actually get clear.

Not surface-level “brand vibes”. The real stuff — what your brand stands for, who it’s for, and how it should show up (without reinventing it every two weeks).

    • You keep changing your mind about your brand

    • You’re not totally confident explaining what you do (or why it matters)

    • You’ve outgrown your DIY brand but aren’t quite ready to jump into a full build

    • You want to do this properly — not just make it look nice

  • We get into the detail of your brand — properly.

    The stuff most people skip, rush, or guess their way through:

    • Your brand core (purpose, mission, vision, values — the real ones, not Pinterest ones)

    • Your positioning (what makes you different, not just “better”)

    • Your brand story + messaging (what only you can say, not what everyone else is saying louder)

    • Your audience (2 clear profiles, their problems, what they actually care about)

    • Your buyer journey (how they go from “huh?” to “I need this”)

    • Your competition + your actual advantage

    • Your brand personality, tone of voice, and how you show up

    Then we translate all of that into visual direction you can actually use:

    • Moodboards that mean something

    • Colour exploration (not just “I like green”)

    • Typography direction

    • Logo ideas + creative routes

    • Overall art direction

  • A clear, structured brand strategy and creative direction that you can actually use — whether that’s building out the brand yourself or handing it over to be done properly.

    No more guessing.
    No more “does this feel right???” at 11pm.

  • £600

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Your Brand, Built

For when you’re ready to do this properly.

You’ve got ideas. A sense of direction. But it’s not fully formed — and definitely not consistent.

This is where we take everything your brand could be…and turn it into something that actually works in the real world.

We don’t skip the thinking. We refine it, shape it, challenge it (a little), and build from it.

So your brand doesn’t just look good — it feels right, connects properly, and holds up as you grow.

    • You’re ready to invest in your business properly

    • You want a brand that feels cohesive, not cobbled together

    • You’re done DIY-ing your visuals (respectfully… it shows)

    • You want to look as legit as you actually are

  • Everything in Your Brand, Clear — plus full visual execution.

    We design a brand that’s not just “nice”
    but aligned, strategic, and built to last longer than your current rebrand cycle.

    That includes:

    • Full logo suite (primary, secondary, submarks)

    • A considered colour palette (not random aesthetic chaos)

    • Typography system (fonts that actually work together, not fight each other)

    • Brand elements (patterns, graphics, visual details)

    • Photography + art direction

    • A cohesive visual language across everything

    And we pull it all together into a full brand guidelines document so you can actually use your brand without slowly ruining it.

  • A complete, ready-to-use brand that looks good, feels right, and actually does its job.

    Not just something pretty — something that works.

  • £1600

Add-Ons

For when you want to take things further (or get a bit specific).

Once your brand is sorted, this is where we extend it into real life.

Because a brand doesn’t live in a PDF.
It shows up everywhere your audience interacts with you.

Investment

Each project is scoped and quoted individually, so you only get what you actually need — nothing unnecessary.

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  • — Icon systems

    — Illustrations

    — Patterns

    — Textures and overlays

    — Background treatments

    — Stickers and graphic elements

  • — Website visual design mockups

    —Squarespace website design (coming soon)

  • — Business cards

    — Stationery design

    — Thank-you cards

    — Labels

    — Menus

    — Editorial layouts

    — Lookbooks

    — Brochures

    — Posters

    — Flyers

    — Signage

    — Event collateral

    — Printed brand materials

  • — Stock photography discovery & curation

  • — AI image generation

    — AI image styling and creative guidance

    — AI workflow guidance

    — AI consistency guidance

  • — Social media design

    — Instagram posts, stories, carousels, highlight covers

    — Reusable social templates

    — Brand launch graphics

  • — Brand naming

    — Product or service naming

A few things you might be wondering.

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  • Not at all. Most clients come to me with a feeling rather than a fully formed idea. Part of my role is helping you find clarity and shape direction together.

  • Every project begins with clarity — this ensures everything we create is intentional and aligned. From there, we’ll choose only the add-ons that support your goals.

  • Most brand foundation projects take around 6–8 weeks, depending on scope and feedback timelines. Extensions and add-ons are scheduled around this.

  • Absolutely. I work with both new brands and existing businesses looking to refine, realign, or evolve their identity.

  • Yes — I work with clients worldwide and collaborate remotely throughout the process.

  • I request 50% of the project cost upfront, the remaining 50% is due before I send over the final files.

  • — A clear, confident brand story

    — A cohesive visual identity

    — Direction you can return to as you grow

    — A brand that feels intentional, human, and unmistakably yours

    — Clarity — not confusion

  • Honestly? It feels like a really good conversation that happens to result in a brand.

    I work at your pace, ask the questions that get past the surface, and make space for you to figure things out rather than just delivering answers at you.

    Clients often tell me they felt listened to in a way they hadn't expected. It's a collaboration, not a transaction. You'll always know where we are, what's coming next, and why every decision was made. No surprises — just a process that feels as good as the result.

THE QUIZ YOU NEED...

THE QUIZ YOU NEED...

What's your brand actually missing?

A Cosmo-style quiz.

Nine questions. Four possible results. One honest answer about what's really going on with your brand — and what we can do about it.

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TO THE QUIZ!
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Imagine how amazing your brand could be.

START YOUR PROJECT