A brand that actually feels like you.

I work with people who love what they do — coaches, teachers, creatives, consultants — and help them build a brand that carries that feeling to every client, before they've even made contact."

Every project starts with strategy — because without it, design is just decoration. With it, every decision has purpose.

Step 1 — The Foundations

Before a single design decision gets made, we figure out who you are, what you stand for, and what your brand needs to say. This is the part most designers skip. It's the part I always do.. This foundation shapes every decision that follows.

These are the essentials I believe every thoughtful brand needs — no shortcuts, no filler.

( Outcome )

A grounded, story-led brand foundation that’s built to evolve with you. Without this clarity, design is just decoration. With it, every decision has purpose.

( Includes )

A 1:1 Brand Discovery & Strategy Workshop where we will drill down into your business and brand foundations.

Brand Audit to find out what you are currently doing (where relevant)

Purpose, mission & values to truly define the heart of who you are.

Brand Story & Positioning to find out what really make your brand special and how you can stand out.

Target audience definition who is your audience and how can we make your brand appeal to them.

Brand voice & personality how you can use a unified brand voice across all brand touchpoints.

Visual Direction 2 moodboards covering photography direction, colour palette, typography and layouts.

Core Brand Identity including full logo suite, colour palette, typography and photography direction.

Brand Guidelines a full breakdown for you to refer to covering all your brand essentials to ensure you stay consistent.

2 Refinement rounds

( INVESTMENT )

Starts at £1500

Step 2 — Build Your Brand World

Once the foundations are solid, we build outwards — into the places your brand needs to show up and the details that make it feel completely, unmistakably yours. These elements are selected thoughtfully — only what supports your goals and story.

You don’t need everything at once.

Part of my role is helping you decide what will serve your brand best.

( INVESTMENT )

Each project is scoped and quoted individually, so your brand grows with intention — not pressure.

OPTIONAL ADD-ONS INCLUDE

  • — Icon systems

    — Illustrations

    — Patterns

    — Textures and overlays

    — Background treatments

    — Stickers and graphic elements

  • — Website visual design mockups

    —Squarespace website design (coming soon)

  • — Business cards

    — Stationery design

    — Thank-you cards

    — Labels

    — Menus

    — Editorial layouts

    — Lookbooks

    — Brochures

    — Posters

    — Flyers

    — Signage

    — Event collateral

    — Printed brand materials

  • — Stock photography discovery & curation

  • — AI image generation

    — AI image styling and creative guidance

    — AI workflow guidance

    — AI consistency guidance

  • — Social media design

    — Instagram posts, stories, carousels, highlight covers

    — Reusable social templates

    — Brand launch graphics

  • — Brand naming

    — Product or service naming

Why Strategy and Design Belong Together

Most designers start with the logo. I start with the question no one's asked you yet.

Strategy is the part that makes your brand make sense — it defines what you stand for, who you're for, and how you want people to feel when they encounter your business.

Design is what makes that visible. Colour, typography, imagery, the small details that people feel before they can name.

When they're built together — by the same person, from the same foundation — your brand doesn't just look good. It means something.

And that's the difference between a brand that needs constant reworking and one that grows with you.

The Process

01 — Listen
We start with conversation. Your story, your goals, the things you've never quite managed to put into words yet.

02 — Clarify
Strategy shapes meaning before design shapes anything else.

03 — Create
Visual identity, tone of voice, and brand touchpoints come to life with intention.

04 — Refine
We sit with it, question it, make sure everything feels true — not just pretty.

05 — Launch
A brand that's ready to grow, evolve, and connect with the right people.

A few things you might be wondering.

  • Not at all. Most clients come to me with a feeling rather than a fully formed idea. Part of my role is helping you find clarity and shape direction together.

  • Every project begins with the brand foundations — this ensures everything we create is intentional and aligned. From there, we’ll choose only the add-ons that support your goals.

  • Most brand foundation projects take around 6–8 weeks, depending on scope and feedback timelines. Extensions and add-ons are scheduled around this.

  • Absolutely. I work with both new brands and existing businesses looking to refine, realign, or evolve their identity.

  • Yes — I work with clients worldwide and collaborate remotely throughout the process.

  • I request 50% of the project cost upfront, the remaining 50% is due before I send over the final files.

  • — A clear, confident brand story

    — A cohesive visual identity

    — Direction you can return to as you grow

    — A brand that feels intentional, human, and unmistakably yours

    — Clarity — not confusion

  • Honestly? It feels like a really good conversation that happens to result in a brand.

    I work at your pace, ask the questions that get past the surface, and make space for you to figure things out rather than just delivering answers at you.

    Clients often tell me they felt listened to in a way they hadn't expected. It's a collaboration, not a transaction. You'll always know where we are, what's coming next, and why every decision was made. No surprises — just a process that feels as good as the result.

Ready to work with someone who actually gets it?

Start your project