Build Your Brand Journey

I work with creative founders and small studios to build brands that feel intentional, thoughtful, and true.

Every project begins with clarity — and then grows into the spaces your brand needs to thrive.

Step 1 — The Foundations

Before we design anything, we take time to understand your story, your values, and what you want your brand to communicate. This foundation shapes every decision that follows.

These are the essentials I believe every thoughtful brand needs — no shortcuts, no filler.

( Outcome )

A grounded, story-led brand foundation that’s built to evolve with you. Without this clarity, design is just decoration. With it, every decision has purpose.

( Includes )

A 1:1 Brand Discovery & Strategy Workshop where we will drill down into your business and brand foundations.

Brand Audit to find out what you are currently doing (where relevant)

Purpose, mission & values to truly define the heart of who you are.

Brand Story & Positioning to find out what really make your brand special and how you can stand out.

Target audience definition who is your audience and how can we make your brand appeal to them.

Brand voice & personality how you can use a unified brand voice across all brand touchpoints.

Visual Direction 2 moodboards covering photography direction, colour palette, typography and layouts.

Core Brand Identity including full logo suite, colour palette, typography and photography direction.

Brand Guidelines a full breakdown for you to refer to covering all your brand essentials to ensure you stay consistent.

2 Refinement rounds

( INVESTMENT )

Starts at £1500

Step 2 — Build Your Brand World

Once your foundations are in place, we can expand your brand into the places it needs to show up. These elements are selected thoughtfully — only what supports your goals and story.

You don’t need everything at once.

Part of my role is helping you decide what will serve your brand best.

( INVESTMENT )

Each project is scoped and quoted individually, so your brand grows with intention — not pressure.

OPTIONAL ADD-ONS INCLUDE

  • — Icon systems

    — Illustrations

    — Patterns

    — Textures and overlays

    — Background treatments

    — Stickers and graphic elements

  • — Website visual design mockups

    —Squarespace website design (coming soon)

  • — Business cards

    — Stationery design

    — Thank-you cards

    — Labels

    — Menus

    — Editorial layouts

    — Lookbooks

    — Brochures

    — Posters

    — Flyers

    — Signage

    — Event collateral

    — Printed brand materials

  • — Stock photography discovery & curation

  • — AI image generation

    — AI image styling and creative guidance

    — AI workflow guidance

    — AI consistency guidance

  • — Social media design

    — Instagram posts, stories, carousels, highlight covers

    — Reusable social templates

    — Brand launch graphics

  • — Brand naming

    — Product or service naming

The Process

01 — Listen
We begin with conversation.
Your story, your goals, your vision.

02 — Clarify
We shape meaning through strategy — defining direction before design.

03 — Create
Visual identity, tone, and touchpoints come to life with intention.

04 — Refine
We gently refine and align — ensuring everything feels true.

05 — Launch
A brand ready to grow, evolve, and connect.

Why Strategy and Design Belong Together

Strategy gives your brand direction.
It helps define what you stand for, who you’re for, and how you want people to feel when they encounter your business.

Design brings that direction to life.
It turns ideas into visuals — colour, typography, imagery, and details — that people can recognise, remember, and connect with.

When strategy and design are created together, your brand becomes clearer, more confident, and more consistent.

It means every design decision has purpose — and your brand can grow without constantly needing to be reworked.

A few things you might be wondering.

  • Not at all. Most clients come to me with a feeling rather than a fully formed idea. Part of my role is helping you find clarity and shape direction together.

  • Every project begins with the brand foundations — this ensures everything we create is intentional and aligned. From there, we’ll choose only the add-ons that support your goals.

  • Most brand foundation projects take around 6–8 weeks, depending on scope and feedback timelines. Extensions and add-ons are scheduled around this.

  • Absolutely. I work with both new brands and existing businesses looking to refine, realign, or evolve their identity.

  • Yes — I work with clients worldwide and collaborate remotely throughout the process.

  • I request 50% of the project cost upfront, the remaining 50% is due before I send over the final files.

  • — A clear, confident brand story

    — A cohesive visual identity

    — Direction you can return to as you grow

    — A brand that feels intentional, human, and unmistakably yours

    — Clarity — not confusion

  • My process is calm, collaborative, and deeply considered.

    I work slowly, intentionally, and with care — creating space to think, feel, and explore.

    Clients often tell me they feel:

    — listened to

    — supported

    — understood

    — guided, not rushed

    This is a partnership — not a transaction.

Let’s shape a brand that feels like you.

Start your project