Brand design that turns who you are into a brand that feels like you.

I'm Sara — a brand strategist and designer. I help people who love what they do build a brand that carries that feeling — so their clients feel it too, before they've even made contact.

Based in South Yorkshire, working worldwide.

WORKING WITH
PEOPLE WHO LOVE WHAT THEY DO IN THE UK AND WORLDWIDE
CURRENTLY BOOKING
APRIL - MAY 2026

SELECTED WORKS

  • Blurred photo of three women at a dinner table with plates and drinks, overlaid with the text 'second-serving supper club' and a star-shaped graphic.

    A seasonal story-led brand for a women's supper club.

  • Interior of a luxurious hotel lobby with wooden accents, staircase, and ornate ceiling, with the logo and name 'The Citadel Hotel' overlaid.

    A conceptual identity for a reimagined boutique hotel.

  • A group of young people having a craft or creative activity around a table with colorful materials, with a woman in the background taking a photo in a bright, cozy room decorated with art and eclectic decor.

    Bold design-led identity for a DIY nail brand.

  • A woman with curly hair standing against a textured wall, holding a camera around her neck, wearing beige clothing, with the text 'By ISADORA' and 'Slow Wedding Photography' on the image.

    Film-first branding for a slow wedding photographer.

  • Logo for Caretta Pilates featuring a stylized person in a circular shape, with flowing beige fabric background and the tagline 'Exhale. Flow. Belong.' in brown text.

    A calm nature-rooted brand for mindful movement.

  • Blurry image of a woman with dark hair, the sky with clouds in the background, and the text 'Chrissie Chungo' and 'The Heart of Yoga' overlaid.

    Warm, soulful identity for a yoga teacher.

  • Close-up of a gold-colored surface with embossed text 'FIELDBORN est. 2002' and a flower outline logo above the text.

    A seasonal florist concept rooted in land, season, and place.

Hi, I’m Sara

I didn't take the straight road to brand design.

Turns out, the long way round taught me everything. I've baked wedding cakes, coached people through their hardest years, and built a business while figuring out motherhood.

Every chapter taught me the same thing — people don't want to be designed for. They want to feel understood.

That's what Vine Studio is built on.

When you're not needed by anyone else for five minutes, come and find me in South Yorkshire. I'll be obsessing over type choices and looking for cinnamon buns.

A woman with glasses and a young child smiling for a close-up photo.
A man with curly brown hair and blue eyes smiling while holding a baby with light brown hair, blue eyes, and a striped outfit inside a cozy living room with green walls, framed artwork, a gray couch, pink and pillows.

Ready to build something that actually feels like you?