I'm not here to make your brand look polished. I'm here to make it feel like you.
Before this, I was a business owner.
I didn’t take a straight route into branding.
I’ve worked across completely different industries —
from personal training to coaching to wedding cakes (yes, really).
On paper, none of it really connects.
But underneath, it’s always been the same thing.
People building something they care about —
and struggling to express it in a way that actually feels like them.
I kept seeing brands that weren’t wrong… just not quite right.
A bit watered down.
A bit overthought.
A bit disconnected from the person behind them.
And once you start noticing that, you can’t really ignore it.
That’s what led me here.
Not just designing brands — but helping people figure out what actually fits before they try to make it look good.
Because when that part’s right, everything else gets a lot easier.
Things I love
Breton stripes, leopard print, bright knits, vintage jackets, oversized everything.
Birks in summer, New Balance in winter.
A Say Paloma puffer that makes no sense but absolutely works.
Denim jacket covered in pin badges.
Kemi Telford dresses with biker boots.
Neutral? Not really my thing.
Clothes
Oliver Bonas, Damson Madder, Never Fully Dressed, Ganni.
A bit of Gucci, a bit of Prada —
but always something with personality.
Brands
Fleetwood Mac, David Bowie, Bloc Party (forever),
a bit of Portishead, a bit of Oasis, something from my teenage “skater girl” era (Linkin Park included, no shame),
and at least one dramatic soundtrack moment.
Also… yes, there’s usually a Drag Race song in the mix.
Music
Buffy (eternal), Sex and the City (somewhere between Carrie and Miranda),
Succession, The Good Wife, Euphoria, Parks & Rec.
And occasionally Married at First Sight — for balance.
Television
Where you’ll find me
Working from my sofa in Sheffield, usually.
Mushroom-toned walls, olive green everything, a slightly chaotic mix of textures, and an orange arse shaped vase that probably shouldn’t work — but does. My little boy, Roman’s toys all over the floor - Peppa Pig on blast on the Toniebox. My husband Richard getting in from a bike ride.
Surrounded by too many ideas, too many tabs open.
Somewhere between
“this is a great idea”
and
“wait… no, THIS is the idea”