I'm not here to make your brand look polished. I'm here to make it feel like you.
WORKING WITHPEOPLE WHO LOVE WHAT THEY DO IN THE UK AND WORLDWIDeCURRENTLY BOOKINGAPRIL - MAY 2026Meet Sara
I'm a brand strategist and designer based in South Yorkshire — and my path here was anything but straight.
I've baked wedding cakes, coached people through their hardest years, and built a business from scratch while figuring out what it means to be a mother.
Every single chapter taught me the same thing: people don't just want to be helped. They want to feel understood first.
That's the foundation Vine Studio is built on. I'm the designer who sits alongside you — not across from you. Who asks the questions no one else thought to ask. Who makes your brand feel like the most interesting, most alive version of what your business already is.
When I'm not designing, you'll find me with my little boy Roman, hunting for the best cinnamon bun in South Yorkshire, rummaging through charity shops, or watching Buffy the Vampire Slayer for the 19th time. (No regrets.)
LITTLE THINGS I LOVE
— SLOW MORNINGS
— BUFFY THE VAMPIRE SLAYER
— CUDDLES WITH ROMAN
— CAKE
— GANNIBackground
Before I was a brand designer, I was a lot of other things. I've spent the past decade running creative businesses — from designing wedding cakes to working as a personal trainer and health coach — and every chapter shaped how I approach branding today. I understand what it means to build something from scratch, to serve real people, and to create work that is emotional, personal, and genuinely meaningful.
Before design, I learned
— how to listen deeply
— how to guide people through transformation
— how to create beauty with intention
— how to run a business with heartThat lived experience is now the foundation of everything I do.
TOOLS I USE
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
FIGMA
AI IMAGE GENERATION MODELS
SQUARESPACETRAINED IN
BRAND STRATEGY
VISUAL DESIGN
AI IMAGE GENERATIONWhat I Believe
The most meaningful brands don't start with a logo. They start with a founder who finally feels understood.
Most designers make things look good. I make founders feel seen — and then make it look good. That's not the same thing.
Warmth isn't soft. It's the thing that makes people trust you.
Brands feel best when they feel lived-in, not manufactured.
Clarity isn't the opposite of creativity. It's what makes creativity land.