I help creative founders build story-rich, intentional brands that feel human and lived-in.
WORKING WITHCREATIVE FOUNDERS IN THE UK AND WORLDWIDECURRENTLY BOOKINGJANUARY 2026Meet Sara
I’m a brand strategist and designer based in South Yorkshire, helping creative founders build brands with clarity, emotion, and a lived-in sense of creativity.
I believe the most meaningful brands start with story — the small moments, the human details, the truth behind what you create.
When I’m not designing, you’ll find me with my little boy, Roman, baking cinnamon buns, chasing soft morning light, or rummaging through charity shops for hidden treasures.
LITTLE THINGS I LOVE
— SLOW MORNINGS
— BUFFY THE VAMPIRE SLAYER
— CUDDLES WITH ROMAN
— CAKE
— GANNIBackground
I’ve spent the past decade running creative businesses — from designing wedding cakes to working as a personal trainer and health coach — and every chapter has shaped how I approach branding today. I understand what it means to build something from scratch, to serve real people, and to create experiences that are emotional, personal, and meaningful.
Before design, I learned
— how to listen deeply
— how to guide people through transformation
— how to create beauty with intention
— how to run a business with heartThat lived experience is now the foundation of my strategy work — helping creative founders tell their story with clarity, confidence, and soul..
TOOLS I USE
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
FIGMA
AI IMAGE GENERATION MODELS
SQUARESPACETRAINED IN
BRAND STRATEGY
VISUAL DESIGN
AI IMAGE GENERATIONWhat I Believe
— Good design should mean something.
— Story is the glue that makes brands unforgettable.
— Clarity makes creativity stronger.
— Warmth builds trust.
— Brands feel best when they feel lived-in, not manufactured.