MEET YOUR BRAND BESTIE

Red squiggly line on black background
Abstract dark blue wavy line on black background
A woman smiling and working on a laptop at a dining table, with a glass of water and a plate of salad.
Ink Blot

Hi, I'm Sara!

Founder of Vine Studio (Vine is my married name — and I love how it represents growth and the beautiful journey your brand can take).

I’ve always been captivated by the magic that happens at the start of something new — that exciting moment when a brand finds its voice and steps into the spotlight with visuals that make hearts skip a beat.

Having launched and run three businesses of my own, I know firsthand that how you show up matters. Your brand isn’t just pretty packaging — it’s the foundation that supports everything you build.

A woman in a striped shirt and apron holding a tray of decorated layered cakes with pecans, smiling in a kitchen.
A woman smiling while training with battle ropes inside a gym. She wears a black Under Armour t-shirt and black workout pants, with a punching bag visible in the background.
Leopard print texture
Blue stylized letter 'n' on a transparent background.

My Not-So-Straight Path

My route to branding wasn’t a straight line, but every step brought me here.

I started in finance (hello, organisation skills!), then followed my passion to become an artisan baker and pastry chef — eventually designing wedding cakes that told stories through design.

But I missed human connection, so I pivoted, retrained as a personal trainer, and worked with women to build confidence from the inside out. Coaching became the missing link — helping people grow lit me up.

It turns out this winding path was preparing me to do exactly what I do now: help you build a brand that’s as strategic as it is soulful.

A woman sits at a wooden table, writing in a notebook with a yellow pencil. She has shoulder-length blond hair and is wearing a light-colored sweater with orange and green patches on the sleeves. There is a silver laptop, a dark gray mug, and a peach-colored closed notebook on the table. A large round woven wall art piece is hanging behind her.
Red square with a black inner square and an orange border.
An abstract beige cloud-like shape on a black background.

Why Strategy Comes First

I adore beautiful design — but pretty without purpose? That’s just decoration.

At Vine Studio, we start with the big questions:

• What are your business goals?

• Who are you desperate to work with?

• What makes your approach different?

When your visuals align with solid strategy, everything clicks — and your ideal clients start connecting with you before you even say hello.

Who I Love Working With

I work with creative souls who see branding as an investment, not an expense. Startups make my heart beat faster — there’s nothing like building something beautiful from the ground up!

If you’re ready to show up confidently in your space, connect authentically with your audience, and have some fun along the way — we’re going to get along famously.

There’s nothing quite like seeing a client launch their new brand, post their first campaign, and sell out within days.

That moment when they realise, “Oh wow, my brand actually works”?

That’s what gets me out of bed in the morning (well, that and my quest to find Sheffield’s perfect cinnamon swirl).  

A black handwritten phrase 'boom' on a white background

THE RESULTS SPEAK VOLUMES

Beyond the Brand Studio

When I’m not helping businesses bloom, you’ll find me exploring Sheffield with my husband Richard and our son Roman (who we lovingly call “a one-man stag do” — he’s chaotic and absolutely wonderful).

Weekends are for gallery visits, Peak District walks, park picnics, and hunting down the best coffee + pastry spots.

And yes, you’ll always spot me in the brightest outfit in any room — I don’t just talk about bold branding; I live it.

A stylized, spiral-shaped design in white on a black background.
A woman with glasses and a red sweater smiling while sitting next to a baby with a striped shirt and bib, at a wooden table in a cozy room with bottles on shelves in the background.
A woman with wavy, shoulder-length hair is smiling with eyes closed while holding a partially eaten cookie near her mouth, against a light-colored plain background.
A woman outdoors wearing a pink knit hat, green jacket, and pink top, smiling with a suburban neighborhood and street in the background.
A woman outdoors on a cloudy day, smiling with blonde hair, wearing a black and white striped shirt and a dark jacket, overlooking a green landscape of fields and trees.
A smiling woman wearing large sunglasses and earrings takes a selfie with a smiling man wearing sunglasses around his neck, in an outdoor urban area with trees and buildings in the background.
A bride and groom stand hand in hand in front of a black-and-white zebra-striped mural, with the bride holding a bouquet of flowers, both smiling.
Red cursive text spelling 'love'

FAVOURITE FOOD

Cinnamon swirls and chocolate, forever and always.

FAVOURITE SOCIALS

Instagram — I love the mix of visual storytelling + community.

DREAM HOLIDAY

A road trip through Italy (pasta, art, sunshine!)

FAVOURITE TV SHOW

Buffy The Vampire Slayer till I die. Strong women kicking ass!

FAVOURITE COLOUR

Orange — warm, grounding, and a little bit bold.

BRAND CRUSH

Schiaparelli - heritage, playful, confident, and unapologetically cool.

Torn paper texture

Ready to build a brand you’re obsessed with?

Your brand deserves to be seen. Let's create something that makes both of us proud, a brand that works as hard as you do and grows alongside your business.

Your story matters. I'm just here to help you tell it beautifully.

Blue squiggly line on a black background.