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SAMMY’S A neighbourhood sandwich shop built around one simple idea - Generous by Nature. Generous with the fillings, the flavour, the personality. No sad little sandwiches here. The brand identity and visual identity take inspiration from
A beautiful brand isn’t automatically a strong brand. Your branding can have the perfect colour palette, gorgeous typography and a polished visual identity - and still look like five other businesses in your industry. Good brand design isn&rs
Sometimes outgrowing your branding is actually a very good sign. It usually means the business has moved on, your work is better, your offer is clearer, your prices have changed and you know who you want to work with. You are not running the same bu
Every founder who lands in my inbox has a slightly different version of “something about my brand isn’t working.” Sometimes it’s the visuals. Sometimes it’s the voice. Sometimes they’ve lost confidence in the whol

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