Second Serving

Origin + Socials + Website

2025

Second Serving is a fictional London-based supper club for women who crave more — more flavour, more connection, more soul. Run by women, for women, it’s built around seasonal food, shared stories, and bold, grounded energy.

Second Serving had heart and purpose, but no brand to express its intimacy, depth, or feminist energy. It risked looking like just another dinner party — instead of the meaningful, story-rich space it was.

( THE PROBLEM )
( NOURISHMENT )
( INTIMACY )
( SEASONALITY )
( BOLDNESS )
( RITUAL )
( STORYTELLING )

We built a brand rooted in nourishment, ritual, and honest connection — warm, seasonal, and grounded in the kind of conversations that only happen around a shared table.

( THE APPROACH )
People cooking and laughing in a cozy, warm kitchen with steam rising from pots, a smiling woman in a white shirt at the center.
Event flyer for a women's supper club with illustrated red wine glasses, grapes, and a fork, promoting a social gathering at London Fields on October 6th, from 7 PM to 11 PM.

A confident, soulful identity inspired by seasonal colour, candlelit texture, and the imperfect beauty of real gatherings.

( THE IDENTITY )
Handwritten style text that reads "second serving supper club" with a small star illustration in the top right corner.

Structured typography, rich food-led tones, playful line illustrations, and soft grain create a brand world that feels lived-in, sensory, and intentionally feminine.

( THE SYSTEM )
Various logo designs for 'Second Serving,' a women's supper club, featuring handwritten and stamped styles in purple on a light blue textured background.
A collection of variously sized circles in different colors including olive green, pink, light blue, red, purple, white, and yellow, arranged in a cluster on a black background.
Set of red line art illustrations of a wine glass, steak knife and fork, baguette, grapes, wine bottles, champagne glasses, red wine, and a sprig of herbs on a black background.

A bold, intimate brand that turns a supper club into a story — inviting women to gather, slow down, and feel truly seen.

( THE OUTCOME )
A woman cooking and smiling in a kitchen with steam rising from a pot, with another woman in the background. Red text reads 'SECOND SERVING' and 'Chef Sally on the pass' with a fork and knife outline.
Autumn-themed dinner menu overlayed on a background of heirloom tomatoes with decorative yellow outline illustrations of vegetables, a jar, and a champagne glass.
A website homepage for a women's supper club features a photo of three women laughing and enjoying a meal at a table. The background color of the site is green with pink, yellow, and purple text and illustrations of wine glasses, a fork, and a knife.
Close-up of hands tearing focaccia bread on a colorful plate with olive oil. Background shows other bowls and ingredients, with overlay text about Second Serving, a women's supper club.
Green textured background with purple handwritten-style text that reads 'second serving supper club' in the center, with 'THE MORNING AFTER...' in the top left corner and '...THE NIGHT BEFORE.' in the bottom right corner.
A group of women sitting at a dinner table, smiling and talking, with a quote about the magic of being known by other women, and simple line art illustrations of cocktail glasses and a star in a pink circle.
A young woman in a kitchen preparing food, wearing an apron, with bowls of vegetables and cooking ingredients on the counter.
Three women are sitting at a dining table with food and drinks, smiling and engaging in conversation in a dimly lit restaurant or bar.
Two clinking champagne glasses with bubbles.
A circular badge with a black background and a yellow-green border. In the center, there is a yellow-green star with a swirled design. Around the star, the text reads: 'Serving Support Club' and 'Second'.

Your story deserves to be seen with clarity and heart.

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