OLURA

A vibrant, empowering identity for a women’s wellness brand - with packaging that pops and a strategy that speaks to every stage of life.

Four bottles of Oli Ur supplements in a row with colorful labels on an orange background. The bottles have wooden caps. The labels read 'HERO,' 'BLOOM,' 'CREATE,' and 'NURTURE,' each indicating different health support functions.

Service Performed
Mini Seedling

Year
2025

Olura is a wellness brand creating targeted, evidence-backed supplements designed to support women through every stage of life - from puberty to pregnancy and beyond. The brief was to create an identity that felt fresh, body-positive, and empowering - standing out from the sterile, clinical look of typical supplement brands.

THE STRATEGY

  • Olura’s audience are women who are proactive about their health and wellness but tired of being sold “quick fixes.” They want real, trustworthy products that respect their intelligence and celebrate their bodies - not shame them.

  • We positioned Olura as body confidence, bottled - a trusted partner through the ever-changing seasons of womanhood. The focus was on empowerment and support, rather than fear-based messaging.

  • Bold, joyful, and inclusive. The tone celebrates women’s strength and speaks with energy and clarity, turning what could feel like a medical decision into a moment of self-care.

Purple packaging with the brand name 'olura' in large blue letters, capsules in white color in the top right corner, and yellow supplements in the bottom left corner. Text on the package reads, 'Body confidence, bottled. Foundation + targeted support
A bottle of Oilar Daily Foundation Support supplement with a wooden cap, featuring a purple label. The background is purple with white text that reads, "Every body deserves a strong foundation." A smiling woman is smiling in a circular inset at the b
Blue promotional graphic with text about HERO multivitamin supplement, featuring a partial smiling woman's face in a circular frame, and images of capsules and pills in the bottom right corner.
Three young women smiling together next to a bottle labeled 'Bloom,' a dietary supplement for puberty and cycle support. The background is purple with some supplement capsules and a capsule image.
Close-up of a smiling woman with closed eyes touching her temple, against a dark green background with the word 'olava' in bright green cursive script.
Bottle of conception support capsules with label showing 60 capsules, 30-day supply, and the words 'Create' and 'Your body knows how to create miracles' on the background.
Green informational poster discussing how the body prepares to create something incredible and the importance of nutrition for supporting the conception journey and future family foundation.
A woman with dark curly hair smiling, wearing a red top, with a brown background. Text in orange says "your health", with pills and capsules in the top right corner.
Text on a colorful background discusses nourishing two lives with pregnancy and breastfeeding support, emphasizing the importance of nutrition for both mother and baby.
A bottle of prenatal and breastfeeding support supplement labeled 'ura NURTURE' on an orange background with white handwritten text that reads, 'Creating and sustaining life is your body's ultimate superpower.'

THE VIBE.

We built a bright, unapologetic colour palette with a mix of jewel tones and energising brights to reflect vitality. The bold sans serif logotype is approachable yet confident, paired with playful handwritten accents to bring personality and movement. Photography is warm, diverse, and celebratory - showing real women, real moments, and real joy.

THE OUTCOME.

Olura’s bold new identity positions them as a standout in the wellness market. Their launch campaign drew immediate engagement, with their audience resonating strongly with the inclusive messaging and vibrant visuals — setting them up as a go-to brand for women’s wellness.