NEON RODEO

A retro-western inspired identity for a bold new music festival, mixing grit with glow to capture the spirit of the desert.

Collage of people enjoying outdoor music festival, dancing, and smiling in a desert sunset setting with cacti and open road.

Service Performed
Mini Seedling

Year
2025

Neon Rodeo is a music festival set in the heart of the Arizona desert — a place where dusty boots meet dazzling lights.

The brand needed an identity that felt gritty and sun-soaked, but with a vibrant, electric energy to match the festival atmosphere.

THE STRATEGY

  • Festivalgoers are looking for more than music — they want a whole experience, a sense of belonging, and a visual identity that feels worthy of their social feeds.

  • Neon Rodeo became the desert’s must-attend music event, positioned as the festival where country cool collides with rock-and-roll rebellion under a neon sky.

  • Bold, carefree, and a little rebellious. The language is as loud as the amps — inviting fans to throw on their boots, grab a beer, and dance until sunrise.

A sunset over a desert landscape with a dirt road leading toward mountains, with a white logo overlay of a cowboy boot with stars and a star-shaped spur, and text reading 'Neon Rodeo AZ. USA'.
A male singer passionately performing with a guitar and vintage microphone on stage, with the text 'Neon Rodeo' and 'AZ USA' overlayed.
A woman smiling at sunset at a desert festival, with wind-blown hair and a colorful top, wearing hoop earrings.
Poster for Neon Rodeo music festival in Arizona shows a close-up of a person playing an acoustic guitar with tattoos on their fingers. The text on the poster reads "Neon Rodeo" and "Three days of live music under the stars Arizona, USA 2025." The bac
Collection of various vintage sign and logo designs for 'Neon Rodeo,' including text styles, logos with cowboy boots, and decorative borders, in red and blue colors.
Schedule for the Neon Rodeo music festival in Arizona, USA in 2025, listing performances for Friday, Saturday, and Sunday with artist names and a spotlight on emerging artists.
Poster for Neon Rodeo, a three-day live music event in Arizona, USA, 2025, featuring desert landscape with starry night sky and silhouette of cacti.
Illustration of a cowboy boot decorated with stars, a moon, and musical notes in a vintage style.
Three musicians performing with microphones and guitars on stage, with a warm, smoky lighting ambiance and promotional bands overlayed for a weekend event.
Silhouettes of a man and woman dancing in front of curtains with sunlight shining through.

THE VIBE.

The design direction blends retro western elements (lassos, boots, desert silhouettes) with gritty textures and sun-faded colours. Pops of electric neon orange keep it feeling fresh and modern. Photography is warm, grainy, and high-energy — from live performance shots to candid dance floor moments.

THE OUTCOME.

The new identity gave Neon Rodeo a look that feels just as iconic as the music line-up. From posters to wristbands, every touchpoint carries that mix of desert dust and electric excitement — helping it stand out as a festival people plan their year around.