MILKTOOTH

A sweet, cheeky brand for a kids’ apparel company - playful, approachable, and perfect for little personalities.

Collage of children playing and laughing, with a large orange flower-shaped graphic in the center that reads 'Milk Tooth'.

Service Performed
Mini Seedling

Year
2025

Milktooth is a kids’ apparel brand designed for little clothes and big moments — celebrating childhood in all its playful, messy, magical glory.

The brand needed an identity that felt warm and whimsical while still appealing to style-conscious parents.

THE STRATEGY

  • Modern parents want clothes that are beautiful enough to photograph, durable enough for play, and versatile enough to hand down — all without feeling overly trendy or disposable.

  • We positioned Milktooth as the brand that celebrates childhood’s perfectly imperfect moments — designing clothes made to be worn, loved, and remembered.

  • Gentle, nostalgic, and full of joy. Milktooth speaks to parents like a trusted friend who knows exactly how precious (and chaotic!) these early years are.

Colorful checkered pattern background with the words "Milk Tooth" written in large, brown letters inside a wave-shaped cream-colored speech bubble.
A collage of children playing, laughing, and smiling, with a large orange flower-shaped graphic in the center that says 'Milk Tooth'.
A young child wearing a brown hoodie pulled over their head, smiling and holding the hoodie with their hands. The text on the image reads: "little clothes, big moments. MILKTOOTH made to be passed down."
Collection of various Milktooth logo designs, stickers, and labels in different styles and colors.
Two young children sitting on a plush carpet, smiling and enjoying snacks. The younger child on the left is wearing a light beige outfit, and the older child on the right is in a pink sweater and brown corduroy pants, eating a cracker. There's a circ
Two children, a boy with dark skin and a girl with fair skin, sitting together laughing. The girl is holding a wooden toy car and a graphic overlay with the text 'Milk Tooth' covers her lower body.
Close-up of a person wearing a chunky knitted cream sweater, with their hand clenched into a fist resting against the sweater. Colorful abstract shapes are overlaid on the image, including a brown flower, pink asterisk, orange butterfly, white rainbo
Four children playing together indoors, two girls and two boys, with a sticker that says 'Milk Tooth' in colorful letters.
A young child in a beige dress and knit hat is being helped to put on the hat by an adult.
A smiling toddler with brown hair sitting on the floor wearing a beige striped outfit and a brown knitted cardigan. An orange circular badge in the upper right corner reads 'made to be passed down' with a small black flower in the center.

THE VIBE.

The visual identity mixes earthy, grounded tones with soft pops of peach and pink, paired with chunky, childlike typography. The graphic system uses simple geometric motifs — flowers, stars, and rainbows — to add a sense of play and movement. Photography is warm, candid, and joy-filled, showcasing kids just being kids.

THE OUTCOME.

Milktooth now feels like a brand parents are proud to buy from and share. The playful-yet-considered identity brings consistency across every touchpoint, from clothing tags to Instagram, building trust and emotional connection with their audience.