KOHI

A Japanese inspired minimal, refined brand for a specialty coffee spot - celebrating craftsmanship, ritual, and connection over a perfect pour.

Celebration card with the phrase 'KOCHI' and a coffee-themed game called 'The Ritual of Pause' showing 3 cups marked with accents, indicating they are full, and a message about enjoying coffee with a free 10th cup.

Service Performed
Mini Seedling

Year
2025

Kōhī is a Japanese-inspired specialty coffee bar, designed to slow you down and bring mindfulness to every sip. The brand needed an identity that felt considered and calming — a visual sanctuary where coffee lovers could pause, connect, and savour the moment.

THE STRATEGY

  • Kōhī’s audience is made up of coffee enthusiasts, creatives, and mindful city dwellers looking for a quiet escape from the hustle — a place where quality and ritual matter.

  • Kōhī is positioned as a tranquil, intentional coffee experience. Every detail — from the interiors to the typography — reinforces the brand’s ethos of slowing down and enjoying coffee as an art form.

  • Measured, warm, and poetic. Messaging is about inviting customers to step into a moment of calm, to “sip slowly” and reconnect with themselves.

Three koi fish swimming in dark water with the word KOĒ overlaid.
A ceramic cup filled with tea on a matching saucer, placed on a rustic wooden table.
Coffee shop menu printed on beige paper with a fish illustration at the top, listing drinks such as The Ceremony, Ceremonial Matcha, Morning Meditation, Golden Hour, Evening Calm, and Sencha Moment. The background shows a coffee shop interior with sh
Koi fish illustration with a realistic koi fish and white text reading 'Koi H'.
Close-up of a koi fish swimming in water with large, semi-transparent letters spelling 'Koi' overlaid.
Social media profile page for 'kohi_coffee' with a background of green bamboo leaves, profile information, and a grid of images showing a coffee shop interior, a cup of coffee, a menu, and coffee brewing.
Sign explaining the Kōhī Way with guidelines for mindfulness and respect in a coffee shop, and a koi fish decoration hanging nearby.
Person holding a cup of coffee with latte art, 'KÖHI' written on the image.
A person wearing a face mask and a white T-shirt is preparing coffee in a cafe. There is a banner with a koi fish and the word 'KƠI' in front of them.
Close-up of an espresso machine pouring coffee into a ceramic mug with blue stripes; a beige paper ring states 'The Ritual of Pause' repeatedly.

THE VIBE.

The visual identity combines elegant, minimalist typography with earthy olive greens and natural textures. The koi fish illustrations introduce a fluid, grounding element, symbolising peace and balance. The overall aesthetic is pared-back yet memorable, evoking a sense of harmony and ritual.

THE OUTCOME.

Kōhī’s new identity has elevated the café experience into something more than just a coffee stop — it’s now a place people actively seek out for its serene atmosphere and thoughtful design. The brand’s cohesive aesthetic makes every touchpoint feel curated and intentional.