HEATSTROKE

A fiery, high-energy brand for a small-batch hot sauce company, designed to stand out on the shelf and set taste buds alight.

Beige T-shirt with red text and circle graphic that reads 'Hot Sausage' and 'Heats Trone'.

Service Performed
Mini Seedling Package

Year
2025

Heatstroke is a hot sauce brand with a big attitude - daring you to turn up the heat and look good doing it.

Inspired by bold, sexy editorial photography, the brand oozes confidence and turns every bottle into a statement piece.

THE STRATEGY

  • Heatstroke is for the fearless flavour seekers — foodies who treat hot sauce like a fashion accessory and love to show off their spice game.

  • We positioned Heatstroke as the hottest accessory in your kitchen — elevating it beyond a condiment to a bold lifestyle brand.

  • Cheeky, provocative, and full of swagger. Every touchpoint feels like it’s winking at you while daring you to turn up the heat.

Close-up of shiny, dark red lips with tongue sticking out, and a small droplet of blood.
Bottle of smoked chipotle and roasted pepper barbecue sauce on orange background with shadow.
Stack of four red bottles with black caps, labeled 'Heatstroke' and 'Cherry Bomb', against a pink background.
Close-up of a person taking a bite of a fried chicken drumstick with hot sauce, with a caption labeled 'Heatstroke' in bold black letters on a red background.
An elderly woman with gray hair wearing red sunglasses and a red blazer sitting at a restaurant table with two baskets of fried chicken, dipping sauces, and a bottle of hot sauce.
A small glass bottle of cherry bomb heatstroked hot sauce attached to a black strap with a metal clasp, hanging against an orange background with the words 'THINK HOT' in pink.
A woman with curly hair wearing large red sunglasses, holding a red chili pepper in her mouth and slightly parted red lipstick.
Instagram profile page and a post of a hot sauce brand called Heatstroke, featuring a woman wearing red sunglasses and holding a red chili pepper in her mouth.
Three diverse hands with colorful nail polish and tattoos making a middle finger gesture, with the word 'HEATSTROKE' overlayed.
Close-up of a denim pocket with a keychain attached to a zipper pull. The keychain holds a small bottle of hot sauce labeled 'HEATSTROKE' and 'SMOKE SHOWN.' The image has overlaid text that says 'THINK SAUCY.'

THE VIBE.

The identity is unapologetically bold: fiery red, searing yellow, and deep black form the backbone of the palette, with ultra-modern, condensed typography for maximum impact. The visuals draw on high-fashion editorial photography — think glossy lips, dripping sauce, and playful provocativeness — to make every piece feel like part of a campaign.

THE OUTCOME.

Heatstroke now stands out on shelves and in feeds — looking as spicy as it tastes. The brand invites customers to play, pose, and pour with confidence, building an audience of loyal fans who love to be seen with it.