FULL BRAND BUILD | Full brand strategy & visual identity | £1600

A brand that looks the part. And knows what it's about.

For businesses ready to build something with a bit more depth.

Full Brand Build brings together the thinking behind your business and the way it shows up in the world. We'll get clear on who you are, who you're here for and what makes you different — then turn that into a distinctive visual identity that feels genuinely yours.

A brand built from the inside out.

ENQUIRE ABOUT FULL BRAND BUILD

THE THINKING BEHIND THE DESIGN

This is about more than looking good.

A strong brand doesn't just catch someone's eye. It gives them a reason to connect with your business.

Full Brand Build brings clarity to what you stand for, who you're speaking to and how you want to show up.

Know what makes you different.
Get clear on your positioning, purpose and the people you're here for.

Show some personality.
Build a distinctive identity that reflects your business, not the latest trend.

Make everything feel connected.
Create consistency across your brand, from the way you communicate to the way you look.

Put it all to work.
Walk away with practical assets, clear guidelines and one finished branded application.

ONE BRAND. A WHOLE WORLD OF POSSIBILITIES.

What's included?

01 / Brand discovery & strategy

We get to know your business, audience and ambitions through a detailed questionnaire, 60-minute discovery call and focused research.

You'll receive a brand strategy covering your purpose, positioning, audience, personality, brand story and messaging direction.

02 / Creative direction

Two distinct visual directions exploring typography, colour, photography, logo styles and supporting graphics.

We'll choose the strongest route together before developing your identity.

03 / Full visual identity

A cohesive design system built around your business, including:

Primary and secondary logos, plus relevant submarks
Colour palette and brand typography
Supporting graphics or patterns where appropriate
Photography direction and layout principles

04 / Your brand in action

Three contextual mockups showing how your identity could work in the real world.

Plus one finished branded application, agreed during discovery — such as an appointment card, gift voucher or static social graphic.

05 / Guidelines & final files

Comprehensive brand guidelines showing you how to use your identity consistently.

You'll also receive your brand strategy, approved logo suite, supporting assets and finished application, all organised and ready to use.

Floral branding mood board featuring a woman carrying a bouquet, flower photography, botanical illustrations, color palettes, and elegant floral design layouts

FROM START TO FINISH

How it works

01 / Let's get acquainted

A detailed questionnaire and 60-minute discovery call to explore your business, audience and ambitions.

02 / Find your direction

I'll develop your brand strategy and two creative directions. You'll review the thinking, share your feedback and choose the direction we'll take forward.

03 / Bring it to life

I'll create your full visual identity and show it across three contextual mockups. Two consolidated revision rounds are included.

04 / Make it yours

Once the identity is approved, I'll prepare your comprehensive brand guidelines, final assets and agreed finished application.

05 / Ready for the world

After final payment, you'll receive your organised brand files, ready to start putting everything to work. The typical time frame is 4-6 weeks from the agreed start date.

A FEW THINGS WORTH KNOWING

Questions? I've got answers.

Brand Starter gives you the essentials: logos, colour, typography and a practical mini brand guide.
Full Brand Build goes deeper, combining brand strategy, audience insights, positioning and messaging with a more developed visual identity, comprehensive guidelines and one finished branded application.
Absolutely. It's for businesses that want to build strong foundations from the beginning, as well as established businesses ready for a fresh direction.
You don't need to have everything figured out before we start.
You'll explore two creative directions before we move into design. These are visual approaches, not two finished logo concepts.
Once we've agreed on a direction, I'll develop one complete brand identity around it.
Of course. You'll have one consolidated feedback round on the strategy and creative directions, followed by two consolidated revision rounds on your visual identity.
Changes outside the agreed direction or original brief may be quoted separately.

Not as standard. You'll receive three contextual mockups and one simple, finished branded application agreed during discovery.
More involved design work can be quoted separately through Brand in Practice or, where suitable, Social Set-Up.
Your approved logos in relevant print and digital formats, supporting brand assets, your brand strategy PDF, comprehensive guidelines PDF and finished branded application.
I'll also provide typography information. Commercial font licences and third-party imagery aren't included unless separately agreed.
Full Brand Build costs £1,600, split into two payments of £800.
The first secures your booking. The second is due after final identity approval, before handover.