Fieldborn

Foundations + Photography + Socials + Website + Merch

2025

Fieldborn is a British-grown florist concept shaped by seasonality, locality, and intentional craft. The brand needed to feel rooted and steady — warm, editorial, and deeply connected to the land it comes from..

Many floral brands rely on imported stems and trend-led styling.
They look beautiful, but often feel detached from place. Fieldborn needed a brand that felt grounded, local, and quietly intentional.

( THE PROBLEM )
( SEASON LED )
( LOCALLY GROWN )
( ROOTED IN PLACE )
( SUSTAINABLE )
( INTENTIONAL CRAFT )
( HONEST BEAUTY )

We built the identity around season-led colour, natural materials, and editorial typography — creating a visual language that feels grounded, calm, and shaped by the land.

( THE APPROACH )
A woman arranging a large dried flower bouquet in a rustic ceramic vase outdoors, on a wooden table, with a stone house and a tree in the background.
A collage of floral images and design elements, including a woman holding a large bouquet of pink flowers, color palettes, flower posters, and artistic floral photographs. 
( THE IDENTITY )

A calm, expressive identity rooted in place, the land and creative expression.

A logo for FieldBORN featuring a stylized flower with five petals outlined in purple, with the text 'FIELDBORN' in uppercase below in purple, and 'est. 2002' underneath in smaller purple font. 
( THE SYSTEM )

Earthy colour, quiet texture, and editorial type come together to form a calm, unified brand world.

A logo with a flower illustration and the word 'FIELDBORN' underneath, with 'est. 2002' written below; also includes the phrase 'FIELD BORN' with a flower illustration in between.
Three labels with stylized flower illustrations and text. The first label says 'SUBMARKS' and contains an oval outline with a flower inside. The second label, with the words 'FIELD BORN', has a similar design. The third label features a stylized flower diagram in a square with the text 'FIELDBORN' underneath.
Color palette with ten circles in various colors including white, brown, olive green, purple, gold, light blue, black, pink, dark brown, and maroon on a black background. 
( THE OUTCOME )

A grounded, intentional brand world expressed across print, digital, and packaging.

A bouquet of mixed wildflowers including daisies, forget-me-nots, pink, purple, yellow, and white flowers, wrapped in brown paper with a purple "FIELD BORN" sticker, placed on a rustic wooden surface near a window.
A white tote bag with a yellow outline of a flower on it, filled with wildflowers, sitting on a wooden surface with a rural landscape in the background.
Cover image for a florist-themed publication titled 'FIELD BORN' featuring a woman holding a large bouquet of wildflowers on a rural path with fields and a tree in the background.
Person cutting flowers from a plant outdoors on a wooden table, with additional flowers and leaves scattered on the table. The background is blurred with earthy tones.
Blurred image of a flower with soft colors, accompanied by text about soil and weather shaping plants, and mentioning British, seasonal floristry.
Blurred image with light beige background, with purple line drawing of a flower in a circle in the top left corner, and text at the bottom that reads 'We don't chase perfection. We follow the season instead.'
Design with pink and beige background featuring text about seasonal flowers and instructions for arranging flowers, with small floral illustrations.
Two printed notes on a textured, gradient pink background. The notes feature handwritten-style text discussing flowers and seasonality, with a small note in the top left corner and the word 'FIELDBORN' at the bottom of each note.
A webpage featuring a soft-focus yellow flower at the top, with text about seasonal, locally grown flowers and a photo of a person holding a bouquet of flowers in a field, all styled with floral and nature-inspired graphics.

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