FERN & FLORA

A botanical brand refresh full of warmth and calm - designed to make every customer feel at home, whether they’re picking a plant or sipping a latte.

A wall with a poster titled 'Fern & Flora' displaying event details, surrounded by green plants and natural light streaming through a window.

Service Performed
Mini Seedling

Year
2025

A welcoming, editorial-inspired brand identity for a boutique plant store and café that blends greenery with soulful care.

The goal was to create a space where customers feel grounded, inspired, and connected - both in-store and online.

THE STRATEGY

  • Fern & Flora’s audience are plant lovers, café dwellers, and weekend wanderers looking for a calm space to recharge. They value sustainability, community, and the little rituals that make life feel special.

  • We positioned Fern & Flora as more than a shop - it’s a lifestyle destination where people can slow down, learn about plant care, and savour a great coffee.

  • Warm, poetic, and inviting. The voice encourages curiosity and makes customers feel like part of a community - equal parts friendly guide and gentle inspiration.

Book cover titled 'Fern & Flora' with a background of silhouetted fern and plant leaves in shades of red, beige, and black.
Cover with red floral illustration and text reading 'Plant Shop & Cafe' in pink cursive font.
A storefront of Nafm & Flora plant shop and cafe with large glass windows filled with potted plants inside. The entrance is surrounded by various potted plants on the sidewalk, and the shop’s interior is warmly lit with hanging lights. The sign above
A person wearing a button-up shirt holding a potted orchid flower and a coffee cup, with the image divided into blue and red overlay sections.
Two disposable coffee cups with white and blue sleeves, labeled 'Fern & Flora' and 'E & F,' on a neutral background with a white floral design overlay, and the word 'Coffee' written in pink cursive.
A potted fern being watered with a watering can, split into two artistic halves with different color tones.
A man with curly hair and tattoos on his arms wearing a black shirt and a beige apron with blue pockets and a logo, holding a ceramic mug, standing in a cozy kitchen surrounded by potted plants.
A split background with blue on the left and red on the right, featuring silhouettes of flowers and the word 'Plants' written in white cursive across the center.
A menu featuring coffee, tea, cakes, and botanicals, placed next to a cup of coffee with latte art, a plate with a muffin, and a small pat of butter on a wooden table.
A promotional graphic for F & F featuring a split background of blue and red with floral elements. On the left, a person holds a ceramic cup, and in the center and right, there are orchids and ferns. The logo 'F & F' is prominently displayed in the m

THE VIBE.

We paired a strong, elegant serif with delicate, botanical script accents for a “whimsical editorial” feel. The earthy-yet-bold colour palette (neons, deep navy, warm neutrals) mirrors the textures of the store itself. Cyanotype pressed-flower illustrations and grainy textures add depth and make the brand feel tactile and organic.

THE OUTCOME.

Fern & Flora now feels like the destination it was always meant to be. The refreshed identity draws in the right crowd - plant parents and coffee lovers — and invites them to linger, shop, and connect.