Claw Collective

Origin + Socials + Website + Packaging

2025

Claw Collective is a DIY gel nail brand turning nail art into wearable rebellion. It was created by a nail artist with a big vision: to make bold, design-led nails accessible to everyone. With a rebellious streak and a love for community, they wanted a brand that felt expressive, inclusive, and full of personality.

Nail art was either too expensive or too basic — nothing bold, design-led, and accessible existed. Claw Collective needed a brand that matched its rebellious, creative energy without losing approachability.

( THE PROBLEM )
( SELF-EXPRESSION )
( ACCESSIBILITY )
( BOLDNESS )
( COMMUNITY )
( CREATIVE )
( DESIGN-FIRST )

We positioned the brand as a DIY, design-first alternative to the salon — expressive, inclusive, and full of personality. The tone is bold but warm, like your most stylish friend hyping you up.

( THE APPROACH )
A creative workspace with a large table filled with art supplies such as paints, brushes, palettes, and notebooks. The wall behind is decorated with a collage of colorful abstract paintings and images. Sunlight streams into the room, casting shadows and enhancing the vibrant atmosphere.
A promotional poster featuring a smiling elderly woman with white hair, wearing colorful jewelry, and a multicolored blouse. The background is purple with abstract dark purple shapes and text that reads, "There’s no age range on individuality" and "Join the collective."

A confident, gritty visual identity built from saturated colour, condensed serif type, and tactile textures that echo handmade artistry.

( THE IDENTITY )
A bold, stylized orange text graphic reading 'Eli2n Collective' with a playful, retro 70s font style.

Scratched surfaces, folded paper, doodle-style graphics, and raw photography create a tactile, lived-in world — elevated but always fun, accessible, and expressive.

( THE SYSTEM )
Orange text saying "CLAW" in a playful font, with the words "COLLECTIVE" underneath in smaller font on a purple background.
A collection of nine multicolored circles on a black background.

A bold, joyful brand with real presence — design-led but easy to love, giving everyone a way to wear their art with confidence.

( THE OUTCOME )
A smiling elderly woman with short gray hair, colorful nail polish, earrings, and a patterned top, pointing at a purple arrow on her hand.
Black rectangular frame with an uneven orange border around it.
Set of eight colorful nail polish stickers in a box labeled 'Eila Collective' with pink text, 'DIY Stick-On Gel Nail Kit.'
Event poster with purple background, orange and black text, announcing 'The Friday Drop is here' at 10:30 AM, by CLIW Collective.
A young woman with pink short hair, piercings, and jewelry, sitting in an art studio, holding a box of colorful nail polish sets.
Colorful abstract patterned nail designs in a box labeled "Glow Collective DIY Stick-On Gel Nail Kit" on a purple background with black arrows and text.
Advertisement for wearable art clothing featuring a young woman with pink hair and jewelry holding a phone, with a colorful art studio background.
Three young women sitting around a table, making jewelry with beads and tools, in a cozy kitchen with decorated cabinets and wall art.
A collage of items on a wooden table seen from above, including a cup of coffee, a croissant on a plate, a small plant, Polaroid photos, a set of colorful gel nail stickers, a small box, a spoon, a pair of pink sunglasses, some note paper with doodle

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