CHURN ARTISAN BUTTER

A cartoon-style black and white illustration of a smiling chef with curly hair, wearing a black beret and striped apron, inside an oval frame with the word "CHURN" written below. The background features vertical green and beige stripes.

A charming, nostalgic brand for small-batch artisan butter - playful, handcrafted, and full of character.

Service Performed
Mini Seedling

Year
2025

A whimsical, hand-crafted brand identity for a small-batch butter business that celebrates slow living, tradition, and the joy of truly great butter.

The founders wanted something that felt nostalgic and full of character - a brand that would instantly communicate “made by hand” and stand out on shelves with personality and warmth.

THE STRATEGY

  • Churn’s ideal customers are food lovers who value quality, craft, and authenticity. They’re the type who visit farmers markets, read ingredient labels, and will happily pay more for something made with care.

  • We positioned Churn as a love letter to artisanal butter - a brand that celebrates slow processes, timeless recipes, and the small joys of everyday rituals.

  • Playful, warm, and just a little bit cheeky. The tone mixes French-country charm with a wink of humour - making the brand feel approachable and memorable.

Illustration of a man licking a jar of butter labeled "Churn Artisan Salted Butter" against a red background.
Green background with white handwritten text about the patience and care involved in making jam in a French countryside kitchen.
Cartoon of a happy female chef with black hair in a chef's hat and striped pants hugging a large round object, with a fork and knife nearby on a green background.
Packaging label for Churn Artisan Salted Butter featuring the brand name, a simple illustration of a smiling man with curly hair and a beret, and text indicating it's handmade by Benoit.
A drawing of a soap bar labeled 'CHURN' placed on a soap dish with a background of red and beige vertical stripes.
A cartoon illustration of a chef walking while holding a large box labeled "CHURN" and "CHURN" on two sides, against a green background.
Stacks of packaged churn butter with red labels reading "Churn" and "Handmade by Benoît" on an olive green background, alongside a simple illustration of a croissant with the text "Handmade Benoît."
Four bars of artisan salted butter with green labels stacked on a green background.
Line drawing of a cute cartoon cow with closed eyes, smiling, with horns, ears, and a large snout, against a background of vertical black and white stripes.
A sticker of a cartoon character with a chef's hat, striped shorts, and a shirt, holding a large dish over their head, placed on a block of cheese.

THE VIBE.

Hand-drawn illustrations of bakers, cows, and butter blocks bring Churn’s story to life. The colour palette of creamy neutrals, buttery yellows, rustic greens, and bold reds creates a nostalgic yet fresh look. The typography feels tactile and slightly imperfect — reinforcing the handmade, small-batch quality.

THE OUTCOME.

Churn’s new identity now perfectly captures the spirit of its product - customers can feel the craft and care before they even take a bite. Early testers have shared that the branding makes them smile and that they’d pick it up off the shelf for its charm alone.