CHRISSIE CHUNG YOGA

A woman smiling outdoors with a cloudy sky in the background, featuring text that reads "Chrissie Chung, The Heart of Yoga."

Chrissie Chung is a yoga and meditation teacher, mentor, and facilitator with nine years of experience.

Service Performed
The Flourish Package + Social Media Content Strategy

Year
2025

A calm yet powerful identity for a yoga and meditation teacher blending movement, mindfulness, and community — designed to inspire balance and connection.

Chrissie’s goal was to create a coherent visual identity that reflected her offerings and positioned her as a trusted guide. Together, we expanded her reach by creating a cohesive digital presence that aligned with her messaging and gave her the confidence to show up consistently online.

THE STRATEGY

  • We uncovered that Chrissie’s audience was craving a safe, welcoming space to build a regular practice. We positioned her as the heart of that space - approachable yet aspirational - and built messaging around connection, balance, and inner growth.

  • Chrissie’s approach blends ancient wisdom with modern practices, creating a warm and welcoming space for self-enquiry, healing, and transformation. Through retreats, mentoring, and online offerings, Chrissie guides students toward nervous system regulation, deep rest, and self-discovery. Her teaching is authentic, inspiring, and grounded, balancing depth with lightness.

  • Calm, supportive, and inspiring - with a clear sense of purpose and growth. We wanted to show her ‘walking the talk’ - living the lifestyle she teaches in her retreats.

Business cards labeled with the name Chrissie Chung, with the title CEO and Chief Enlighter. They also include contact details and a logo, placed on a green leaf on a white textured surface.
A woman standing outdoors in a field of grass and purple flowers, looking to her right with a serene expression, with rolling hills and a cloudy sky in the background.
Instagram post promoting an event in Portugal in May 2026 with details about yoga, meditation, movement, and Kirtan.
A white ceramic ring-shaped object with textured surface, next to a card that reads 'A Gift of Presence, Peace and Connection' with an eye illustration, placed on a white surface with soft shadows.
Instagram post advertising a free online workshop titled "Storytelling Through Sequence" scheduled for Saturday, April 5th at 10 am BST, featuring a smiling woman outdoors against a blue sky, with details and a sign-up link in bio.
A repeating pattern of stylized eyes with lashes and eyebrows in black on a brown background, arranged in horizontal rows.
Green water bottle with a brown cap, featuring a white logo with the letters 'C' and 'L', and the text 'The Heart of Yoga' on a light beige background.
Instagram post featuring two women in swimsuits standing in a river, with 'RETREAT STORIES' text above and a caption below.
A beige fabric tote bag hanging on a wall with brown handles, printed with the text 'Chrissie Chung - The Heart of Yoga' and a logo of an eye with eyelashes.
A woman in a white dress sitting in the water of a lake or sea at dusk, smiling softly at the camera.

THE VIBE.

We created a serene, grounding visual identity with soft serif typography, organic handrawn linework, and a warm earthy palette. The spiral motif represents growth, flow, and the cyclical nature of yoga practice, while the overall design feels approachable yet elevated.

THE OUTCOME.

Chrissie’s brand now feels as nurturing and grounded as her classes. With a clear strategy and visual identity, she’s been able to confidently launch new offerings, show up regularly online, and grow a loyal community of students who resonate with her message. Within days of starting to implement her new visual identity and content strategy, she had sold out a free lead magnet offering and felt her brand was refreshed.

Chrissie Chung

“Working with Sara has been an utter delight. This isn’t just branding, it’s a conversation between two people, and her capacity to see and tune into the human in front of her is such a gift. She has a quality of listening & care that is hard to come by these days.

The journey together took me from months of stagnation, and lack of momentum to feeling such a sweet fire of inspiration, not just rekindled, but fully lit! 

I’ve seen an immediate response not only in my desire to say yes to my work and keep showing up but and also in the community that I’m blessed to share with. 

Sara will reconnect you with your ‘why’ and then turn that into art that you can use to create focus, cohesion, efficiency and expansion within your work.”

A woman with dark hair tied back, smiling with her eyes closed, against a cloudy sky background.