Chrissie Chung Yoga

Origin + Socials + Website + Merch

2025

Chrissie is a yoga teacher whose practice centres on intentional movement, grounding, and self-connection. She needed a visual identity that felt warm, real, and rooted in nature — something soft, steady, and deeply human.

Chrissie’s existing identity didn’t reflect the warmth and depth of her teaching — it felt generic and lacked emotion. She needed a brand that felt grounded and personal, not performative.

( THE PROBLEM )
( warmth )
( AUTHENTICity )
( INCLUSIVity )
( empowerment )
( balance )
( connection )

We built the identity around earthy tones, quiet textures, and soft forms — creating a visual language that feels calm, tactile, and connected to nature.

( THE APPROACH )
A woman with long dark hair sits on the grass near rocks, playing an autoharp. She is outdoors under a large tree with sprawling branches and white fabric tied to some of the branches. A bouquet of flowers is on the ground nearby.
A collage of nine images including a logo with the word 'AYU' and words 'body', 'soul', 'skin', a woman in a white dress by water, a hand touching wheat, abstract shapes, a color palette, the word 'organic,' a woman in a white dress with her hand on her forehead, and a graphic design with lines and a spiral sun. 
( THE IDENTITY )

A calm, expressive logotype shaped by breath and fluid movement.

Logo for Chrissie Chugo, titled 'The Heart of Yoga', with stylized brown text on a black background. 
( THE SYSTEM )

Earthy tones, organic patterns, and soft forms create a unified brand world.

Logo for Chrissie Chung featuring her name and the tagline "The Heart of Yoga" with decorative stars and swirls on an olive green background.
Collection of seven multicolored circles in shades of green, brown, beige, and white arranged in a cluster. 
( THE OUTCOME )

A grounded, soulful brand identity brought to life across print, digital, and merchandise.

A green yoga mat with the text 'Chrissie Chung' lying on a light-colored surface.
A ceramic donut-shaped object with a small tag that reads "With Warmth and Gratitude" and has a menorah illustration, placed on a light-colored surface with soft shadows.
A digital collage of Instagram stories, profile, and highlights related to Chrissie Chung's yoga practice and workshops. The design features earthy tones, the subtitle 'THE HEART OF YOGA,' a quote from The Bhagavad Gita about yoga, and images of women in yoga poses and retreat settings.
A beige tote bag with brown handles hanging on a wall hook, with the text "Chrissie Chung The Heart of Yoga" and a stylized eye logo printed on the front.
The website homepage for Chrissie Chung promoting gentle yoga and meditation. Features large text "Come Home to Yourself" with a description, a green "Book Here" button, and three images of women practicing yoga or meditation in well-lit, peaceful indoor settings.

“Working with Sara has been an utter delight. This isn’t just branding, it’s a conversation between two people, and her capacity to see and tune into the human in front of her is such a gift. She has a quality of listening & care that is hard to come by these days.”

( THE TESTIMONIAL )
CHRISSIE CHUNG

Your story deserves to be seen with clarity and heart.

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