CASA PALOMA

A playful, modern look for a Mexican dining experience - full of warmth, colour, and a nod to authentic flavours.

Casa Paloma logo on pink background, with a stylized yellow sun and geometric design above the name, and the words 'Modern Mexican Dining' below.

Service Performed
Seedling Package

Year
2025

Casa Paloma is a modern Mexican dining experience inspired by a sun-drenched trip to Southern California. The goal was to create a visual identity that felt as vibrant and flavour-packed as the menu - inviting guests into a space where good food and good company take centre stage.

THE STRATEGY

  • Casa Paloma attracts food lovers seeking authentic yet modern Mexican cuisine in a welcoming, energetic setting. They value flavour, experience, and atmosphere as much as the food on their plate.

  • We positioned Casa Paloma as the place where flavour lives - a bold, colourful destination for shared plates, margaritas, and good times.

  • Spirited, warm, and just a little bit cheeky. Messaging celebrates vibrant flavours, playful dining, and the joy of gathering together.

Logo of Casa Paloma, a modern Mexican restaurant, with a stylized sun and eye design on a yellow background, with text describing it as vibrant, bold, and delicious.
Two colorful menus, one pink and one green, placed on a wooden surface. The pink menu lists desserts and house-made popsicles, the green menu features margaritas, agave cocktails, tequila, wines, and non-alcoholic drinks, with a sun-like graphic at t
Red menu with white text featuring sections for guacamole, plates for sharing, tacos, little cravings, and a note at the bottom about small plates for sharing.
A plate of four small tacos with various toppings, two margaritas with lime wedges, bowls of guacamole, salsa, and chips, and other Mexican dishes on a wooden table.
A collage of three images on a green background: a bag of Casa Paloma tortilla chips, a traditional Mexican guacamole being mashed with a mortar and pestle, and a yellow cocktail garnished with lime and edible flowers.
A female chef wearing a beige chef jacket and a dark apron with the logo 'Casa Paloma' stands in a warmly lit restaurant kitchen, looking off to the side with a confident expression, tattoos visible on her arms.
Screenshots of Casa Paloma's Instagram profile and a photo of a yellow Casa Paloma sign outside a building, showcasing modern Mexican restaurant options.
A promotional poster for Casa Paloma featuring a smiling young man holding a cocktail, with three plates of tacos garnished with pickled red onions and cilantro, lime wedges, and small bowls of salsa and sauces on a brown textured background.
Group of friends enjoying Mexican food and drinks at a dinner party.
Red menu cover with gold logo and text for Casa Paloma, a modern Mexican dining restaurant, with a design of a sun and a house silhouette.

THE VIBE.

The visual identity features a bold, sunburst-inspired logo paired with a rich palette of gold, magenta, and deep green — echoing the heat and depth of Mexican cuisine. Typography is strong and confident, with rustic textures and organic shapes to bring in authenticity. Photography is warm and inviting, highlighting both the food and the social atmosphere.

THE OUTCOME.

Casa Paloma’s new identity gives the restaurant a strong, cohesive presence both online and in-person. Guests immediately connect with the warm, bold energy — turning first-time diners into loyal regulars.