Caretta Pilates

Origin + Socials + Stationery + Merch

2025

Caretta Pilates is the creation of Kayleigh Watts—a warm, supportive teacher on a mission to make movement feel like home. With a calm confidence and a nurturing energy, she wanted to grow beyond in-person classes into a brand that could support a push into online memberships and retreats.

Kayleigh had a powerful message and community, but her brand felt too small for the space she was stepping into. She needed an identity with more warmth, confidence, and emotional depth.

( THE PROBLEM )
( MINDFUL )
( AUTHENTIC )
( INCLUSIVE )
( JOYFUL )
( NATURE-INSPIRED )
( BELONGING )

We positioned Caretta as a sanctuary brand—calm, inclusive, and rooted in mindful movement. A space to exhale, reconnect, and feel at home in your body.

( THE APPROACH )
A woman practicing yoga on a beach, sitting with her hands in a prayer position above her head with eyes closed, during daytime with ocean waves in the background.
Black and white photo of a person's feet bound together with a cloth, holding a stick, with a blurred background of a beach or open land. 
( THE IDENTITY )

A soft, nature-led identity inspired by ocean tones, organic forms, and gentle, grounded typography.

The logo of Caretta Pilates featuring a stylized silhouette of a person in a circular frame, and the brand name 'Caretta Pilates' in elegant brown letters. Below, the tagline '. Exhale. Flow. Belong.' is written in smaller brown font.

Flowing shapes, tactile textures, and warm photography build a world that feels nurturing, authentic, and deeply human.

( THE SYSTEM )
A graphic design collage featuring various logos and text for "Caretta Pilates" on a light pink background. The logos include a stylized turtle head, some with circular outlines, accompanied by the text "Caretta Pilates" in different fonts and styles. Additional phrases like "Exhale. Flow. Belong." and "Caretta Pilates" are also present.
A collection of nine circles of various sizes in muted colors including blue, green, brown, and beige, arranged randomly on a black background.

A calm, confident brand ready for growth—reflecting movement that’s mindful, joyful, and made for every body.

( THE OUTCOME )
Business cards for Caretta Pilates featuring minimalist abstract designs and contact information for Kayleigh Watts.
Collection of five thank you cards with various designs and colors, some with handwritten-style text, featuring the message 'Thank You' and personal notes, arranged on a light blue surface.
Beige tote bag hanging on a wall with green straps and a circular logo that says "Exhale. Flow. Belong." around a stylized coffee cup icon, casting a shadow on a brown wall.
A green cylindrical bottle with a light gray cap on a light pink background. The bottle has a circular logo with the text 'Carette Pilates' around it.
A thank you card and a note card displayed against a brown and beige background. The thank you card is pink with white script text that says 'A simple Thank You with Love, Kayleigh' and has a logo in the bottom right corner. The note card features a person walking in a grassy field with white flowers under a cloudy sky, with handwritten-style text that says 'Notes from our retreat' and the same logo in the corner.
Abstract brown shapes on a pale pink background, resembling stylized characters or symbols.
A person practicing Pilates on sandy ground, with a logo and text overlay reading 'Caretta Pilates - A Pilates Pilates' and the name 'Caretta Caretta Pilates'
A woman with closed eyes and hands in a prayer position outdoors against a blue sky, with the text 'Exhale, Flow, Belong' written in white script.

“My business now has a strong direction, message and tone as well as looking beautiful. I know this will help massively with growth and reach the right people. You really just got what I was trying to convey from the off. You have been so approachable and everything you have designed and put together has been incredible!”

( THE TESTIMONIAL )
KAYLEIGH WATTS-HARRISON

Your story deserves to be seen with clarity and heart.

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