BAYA BAYA

A sunny, carefree identity for a plant-based acai bowl café - bursting with good vibes and fresh flavours.

Four people sitting at a white outdoor table, enjoying food and drinks, with palm trees in the background. One person has an arm around another, and a dog is lying under the table. A chalkboard sign listing menu items is nearby.

Service Performed
Mini Seedling

Year
2025

Baya Baya is a vibrant acai bowl café and smoothie bar based in sunny Santa Barbara, CA. Known for its colourful bowls and beachside vibes, the brand needed a playful but polished identity to match its breezy California lifestyle — something that would look as good on the wall as it does on Instagram.

THE STRATEGY

  • Baya Baya’s audience is made up of health-conscious locals, students, and beachgoers who value good vibes, fresh ingredients, and a space to hang out post-surf or post-yoga.

  • Positioned as the go-to spot for wholesome, Insta-worthy fuel, Baya Baya became the café that’s as much about community and chill vibes as it is about delicious food.

  • Bright, breezy, and a little cheeky. Messaging leans into the laid-back surf-town energy — think “sunshine served fresh” and “bowls as bright as your day.”

Beach scene with sand, ocean, and cliffs in the background. Overlaid text says, 'BAYA BAYA ACAI BOWLS.'
Menú de comida saludable en una hoja impresa, sujetada con un sujetapapeles dorado, en una superficie blanca.
A promotional sign for Baya Baya Acai Bowls featuring green and orange colors with a large stylized sun graphic, displayed on a wall with a gold binder clip.
A promotional display for Baya Baya Bowl Squad Rewards featuring a card on a wooden surface, with text about rewards and a sticker that reads 'Bowl'ed Over' against a beach background with waves.
Pink promotional poster with a logo of green text reading "BAY AREA BOWL" in a circle at the top, a photo of a man at a counter in a cafe or juice bar in the middle, and details about acai bowls, nourish plates, smoothies, desserts, all plant-based,
A vibrant summer menu poster with images of smoothie bowls topped with fruits, nuts, and seeds, along with a slice of avocado toast with vegetables, set on a white wooden table with a yellow background and decorative text.
Sunset view from a pier over the ocean with palm trees in the background and a person walking along the shoreline. Overlaid text reads 'Late night beaching with a Baya Baya bowl' and a pink decorative element is in the bottom right corner.
A promotional poster for a new terrace opening, featuring a pink background with white and purple text. The poster shows two photos of joyful people enjoying food and drinks, with a circular orange and blue logo at the bottom center.
A woman smiling behind a counter with a kitchen background, with the words "BAYA BAYA" at the top and details of acai bowls, nourish plates, smoothies, and desserts, all 100% plant based, in Santa Barbara, CA.
A bowl of yogurt topped with sliced bananas, blueberries, strawberries, almonds, granola, and mango chunks on a white wooden surface, with a small sign that reads 'Today is a good day'.

THE VIBE.

The visual identity pairs a bold, slightly retro wordmark with sunny gradients, playful icons, and bright pops of orange, pink, and green. The look is energetic but still clean and cohesive, with a mix of photography and graphic elements that make every touchpoint feel fresh and exciting.

THE OUTCOME.

The refreshed brand made Baya Baya instantly recognisable and shareable — boosting social engagement and creating that “I need to stop here” moment for beachgoers walking by. The playful, sun-soaked look has turned the café into a go-to hangout for the Santa Barbara community.