After Eight

BRAND IDENTITY / FURNITURE & INTERIORS

A contemporary furniture identity combining mid-century influences, sculptural forms and bold editorial design.

Brand Identity | ART DIRECTION | PRINT DESIGN | DIGITAL DESIGN | SOCIAL MEDIA DESIGN | CONCEPTUAL PRODUCT DESIGN | 2026

After Eight is a fictional custom furniture studio developed in response to a creative brief by The Brief Booth and Ambssdor Branding.

Inspired by mid-century design and the golden age of entertaining, the challenge was to create an identity that felt contemporary rather than overly retro.

The aim was to celebrate distinctive furniture, quality materials and considered interiors, with the products firmly at the centre of the brand.

01 / THE BRIEF

The creative direction drew on the principles of mid-century design — proportion, geometry and material honesty — rather than recreating its familiar visual clichés.

The idea of “Furniture worth rearranging for” became central to the brand, celebrating statement pieces designed to bring character to a room and become part of the moments shared within it.

Structured layouts, oversized typography and unexpected graphic details created a balance between order and expression.

02 / THE CREATIVE THINKING
Editorial collage featuring a modern wood sideboard, red upholstered dining chair, concrete pedestal table, and couple sharing coffee at a rustic dining table
After Eight furniture collage featuring a red lounge chair, black barstool, gray sofa, stone coffee table, and wooden console table with brand messaging.

A confident typographic identity combines oversized lettering, an eight-column grid and a distinctive colour palette of warm neutrals, oxide red, mineral blue and sharp yellow-green.

The graphic system uses asymmetrical compositions, product numbering and carefully controlled repetition, giving the furniture space to take centre stage.

Together, these elements create an identity that feels architectural, tactile and contemporary, with a subtle nod to its mid-century influences.

03 / THE IDENTITY
Red After Eight dining chair poster featuring a black halftone chair silhouette and cream typography

The identity was explored across eight conceptual furniture pieces, collection posters, stationery, product tags, social media, outdoor advertising and a website homepage concept.

Clean product imagery sits alongside warmer editorial photography, creating a visual world that balances sculptural design with the feeling of lived-in spaces.

AI-assisted image generation was used to visualise the furniture concepts and supporting imagery, with the brand identity, graphic design and art direction developed by Vine Studio.

04 / THE BRAND IN PRACTICE
Close-up of a green textured sofa with product tags beside a solid walnut wooden side panel labeled Sofa 01.
After Eight walnut and wool sofa titled “Collection 01,” shown on a cream geometric background.
After Eight custom furniture studio business card design by Jane Smith on a textured boucle fabric background

The finished concept brings together furniture design, visual identity and art direction in one cohesive brand world.

After Eight demonstrates how a contemporary identity can draw on historical design influences without feeling stuck in the past, creating a distinctive visual language that works across products, print and digital applications.

05 / THE OUTCOME
After Eight furniture design mood board featuring walnut furniture, upholstered chairs, coffee tables, cabinetry, woodworking, and modern editorial typography. Custom Instagram post templates showing coordinated typography, colours and layouts for a
Editorial furniture design collage with bold typography, green stone texture, blue wood grain, and a couple relaxing on a modern sectional sofa.
After Eight furniture brand poster promoting sculptural, custom-made mid-century-inspired furniture for contemporary spaces.
Olive green upholstered lounge chair with rounded cushions and walnut wood frame in a minimalist furniture collection webpage
Modern furniture posters displaying an olive-green sofa and stone coffee table against a textured concrete wall
Midcentury wooden sideboard against a lime-green and white After Eight poster, framed on a weathered concrete wall with garden plants. 
LET'S WORK TOGETHER

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